Embodying performance.

Created during a year-long rebranding process, CANU’s new slogan is the pillar of the organization’s refreshed brand identity. While a clean, new and vibrantly-coloured logo was also unveiled, it was the process of developing the new slogan, as well as the message it conveyed, that most engaged our team and its President and Founder, Maxime Boilard.

“The new Embodying Performance slogan focuses on the results-driven orientation of our organization. Not only does it better represent who we are, but it also focuses on what sets us apart in terms of our DNA and unique methodologies.”

Embodying Performance is a tangible promise that focuses on the sensations, needs, aspirations and experience of the team that holds itself accountable to perform. The slogan also represents our daily commitment to our clients, partners and employees, since the idea of Embodying Performance wouldn’t be possible without the dedication of our team throughout the adventure.

CANU’s unique approach is tailored for leaders in both sport and business facing changes of historical importance. Some talk about change, others speculate about it, others manage it…We are committed to making you live it in a way that accelerates performance. The CANU process is geared towards the experience and perspective of the leader – and his team – looking to implement individual and organizational changes that are both concrete and lucrative.


Interested in learning more about CANU? Contact us to receive a copy of our company profile.

CANU_seul3_Mots_Horizontal_EN